With a new album coming out Nov. 10, Taylor Swift has begun releasing singles that show a new side to her music. Based on the hints, lyrics and music videos she has released, Swift is working on creating a new image for herself.

Swift had been off the radar for awhile until Friday, Aug. 18, when she shocked her fans by deleting posts off her social media accounts. At the time, her 102 million followers didn’t know why.

Days later she posted videos of a snake striking.  This struck a chord with true fans of Swift because of her relation to snakes and their symbolism. Snakes can be symbolic of many things: transformation, rebirth and healing to name a few. In Swift’s case it seems the snake is representative of her comeback after her time-out from the spotlight and social media. With three years passing since the drop of her last album, many fans began to wonder if the blank space in social media could mean a new album was imminent.

And then there is the hashtag. Over the years, Swift has made more than a few enemies. To diss the singer and her feuds with other celebrities, #TaylorSwiftIsASnake began trending by her haters years ago. Her most infamous feud is with Kanye West and his wife, Kim Kardashian.

Her dispute with West began at the VMAs in 2009, and it has been downhill ever since. In 2016, West used a lyric about Swift in his song “Famous.” The lyric said, in distasteful light, that West was the reason why Swift was famous. West claims that Swift approved the lyrics, but Swift says otherwise. These accusations turned on their head when Kardashian leaked a video of the phone call where Swift approved the lyric for use in the song.

Between the tweets and other posts on social media, both artists have contributed to their feud. In 2016, Kardashian tweeted about National Snake Day with a reference to Swift.

“Wait it’s legit National Snake Day?!?!?They have holidays for everybody, I mean everything these days,” West posted.

Based on the video of the first single released from her new album, “Look What You Made Me Do,” Swift has changed her tune. Her songs and videos have more detail. Lyrics include lines like: “But I got smarter, I got harder in the nick of time,” “I rose up from the dead” and, maybe the most powerful, “I’m sorry, the old Taylor can’t come to the phone right now. Why? Oh, ‘cause she’s dead!”

The video even compares her “old reputation” to her “new reputation.” Toward the end of the video there is a pile of the old Swifts with outfits she has worn to events or in music videos. On top of the pile is the new Swift with the words “rep” on her shirt. After this shot, all of the old Swift’s fall.

Even though there have only been two songs and one video released, fans have noticed a difference in her music and appearance. Swift has come a long way since she started her music career. She started releasing music as a young country artist in 2006. Years later, in 2012, her album ‘Red’ showed more of a pop influence.

Although Swift’s new music is still pop, there is definitely more edge to it. Before this new album, her music was lighter and happier with lyrics like “I wonder if he knows he’s all I think about at night” to “Baby, I’m just gonna shake, shake, shake, shake, shake…I shake it off, I shake it off.” While most of Swift’s older songs have been about her ex-boyfriends, this album looks to be different. The two songs she has released so far seem to point to her feuds and enemies. Although we have to wait to hear the rest of the album for a few more weeks. One thing is for sure: she’s back on the map. Her songs are playing regularly and people are anticipating the new album.